Promote your business beyond Facebook:

When it comes to promoting your business on social media, many small business owners migrate to the usual contenders: Facebook and Instagram. But more social media channels can help you increase word-of-mouth faster, and we will talk about three of them below.

Houzz: If your business has anything to do with decoration, renovation, or addition to a home, Houzz can be a great tool to add to your marketing.

Houzz is an app for homeowners to find professionals for their remodeling projects. Unlike Facebook, Houzz is already a niche app where you will find people looking for services like yours.

The key to this website is to optimize your profile and portfolio and ensure you get reviews as you book jobs through the site. The site also offers a discussion board for homeowners to post questions.

The marketing strategy here: answer those questions the best your can. You can quickly establish yourself as a knowledgeable contractor and be considered for jobs easier.

Alignable: A social media site aimed at small business owners. Alignable can help you increase your local network and find valuable connections and business.

With Alignable, you can create a business page where you can write your services, get reviews and even write what kind of potential partnerships with other businesses you desire. The key is to optimize your page and start talking to people; there are plenty of discussion boards here where you can share your expertise.

You can connect with other business professionals making it a strong networking tool, and if you look to do paid advertisement, you can pay to be featured in their newsletter.

Nextdoor- An app designed for neighbors to connect, Nextdoor can be a valuable tool to have as a local business. Here, you can connect with people in your neighborhood and network.

With Nextdoor, you have access to a personal profile and an option to create a business profile which you can use to run ads. You can engage with neighbors locally and easily target your local audience.

Using your personal profile, you can also make posts in their marketplace, giving you another chance to offer your products. If the budget is tight, this can be a free way to market your product and sell some things.

Marketing your business requires some creativity. If you are looking to get local sales, these apps can help. These don’t replace the big names in social, but can certainly help add some extra visibility for your business.

I hope these sites provide you with other ideas on how to market your business. As your unofficial marketing girl, I recommend exploring these options at least.

Until next time.

Motivation Sound of The Week: