Increase Organic Traffic to Your Website with These Tips

You have the website; you got the content, and the site is live!

Now is the time to get website traffic; all you hear is crickets; what do you do?

In today’s installment, we will talk about simple tools and tips that can help you draw traffic to your website.

Creating your website goes beyond picking a design; if you are a solopreneur, chances are, you went the do-it-yourself route. Here are a few tools you can use to help your website draw the right traffic and potential sales or leads.

Do Keyword Research

Keyword research is essential for your business; it is how your content will be found. Keywords allow you to figure out how your customers are looking for content and products related to what you sell.

It is a good tip to have keywords included in your content on the website and on your social media content. But make sure you are not writing for keywords, but writing for people. Use the keywords as a way to inspire you to create content.

Promote on Social

Need I say more? Social media will be one of the most important tools to help you promote your content and build a community.

Now, more than ever before, interacting with your potential customer online is the number one goal for your social media strategy. Building a community allows for true conversations to happen, and it also helps you gather a community of people interested in what you talk about and sell. Promoting your website on social can be done in different forms:

• Promote your blog by posting updates.

• Add a link to your bio on each social channel.

• QR codes that direct people to your website.

• Use current content from your website that is helpful for your audience and link the site to it.

• Run an ad campaign promoting your website.

• Create unique and fun content around your product that will entice people to want to learn more about it.

• Create Pinterest boards

Optimize your Google MyBusiness Profile

Every business, including Coca-Cola, has a Google MyBusiness profile. Your local business needs this if you want to be found by local customers.

Google MyBusiness is easy and free to set up, and it allows your company to show up in Google results and maps. If your business is home-based. You can invest in a virtual office address nearby to protect your privacy.

Other Resources:

When it comes to Local SEO, there are many steps you can follow; rather than make this a longer newsletter, I invite you to read SEM Rush’s blog post: Local SEO Solutions

Additional Tips:

Measure the success of your efforts by tracking all the links you share from your website. You will need to build links with UTM parameters and shorten them with a tool like Bit.ly.

Google Analytics and Google Search Console are other fantastic tools to add to your toolbox. Even if you don’t use them right away, these tools provide you with insight into how your website is doing.

What I’m Listening to This Week: